App4Legal rebrands to Lexzur to ramp up its European expansion

• Legal-tech entity to focus on rolling out dynamic AI powered platform solutions that extend beyond traditional legal teams to include Procurement, HR, Sales 

• Lexur’s fast-growing platform has served over 1,600 in-house legal and law-firms across 67+ countries transforming the lives of legal professionals for the better

Dubai / New York, January 31^st, 2024 – To strengthen its expansion to Europe, App4Legal, an industry leading legal-tech company providing comprehensive practice management solutions to legal professionals of any discipline, anywhere, announces its rebranding to Lexzur, with the tagline, “Efficiency Amplified”.

The official launch event was held at The Ritz-Carlton Dubai Hotel, and attended by all shareholders, investors, government officials, legal industry figures, and others who witnessed first-hand the dynamic features of the new AI-Powered Lexzur platform.

The rebrand to Lexzur marks a pivotal moment in the company’s journey as it expands to Europe, reflecting a broader vision in the legal-tech global landscape and an unwavering commitment to innovation and excellence. Lexzur’s focus will be on rolling out dynamic AI powered platform solutions to support multiple languages, currencies, devices and operating systems as well as targeting new industries and sectors.

Another focus of Lexzur will be to build on its current position as the highest-ranking software editor for Legal Practice Management and Document Management on Gartner Capterra and various other review platforms, compared to 131 other global legal-tech solutions and based on 5 key criteria, Ease of Use, Functionality, Value for Money, Likelihood to Recommend, and Customer Support.

Feras El Hajjar, CEO of Lexzur, said, “As the legal-tech landscape evolves, we see an increasing demand from a diverse array of professionals seeking efficient, tech-driven solutions. Our rebrand to Lexzur with the tagline Efficiency Amplified, symbolizes not just a name change, but our dedication to being at the forefront of this change, offering cutting-edge solutions that extend beyond traditional legal teams to various industries and sectors including Procurement, HR, Sales and other departments in any company of any size, worldwide.”

The rebrand comes soon after Lexzur securing a significant seven-figure funding round led by UAE-based Aditum Ventures, part of Aditum Investment Management Limited. These funds are earmarked for continuing technological innovation, with a special focus on AI-driven solutions, that support Lexzur’s expansion across the lucrative European market, enhanced by the multiple languages the platform offers.

A testament to Lexzur’s commitment to innovation is the launch of its groundbreaking AI-powered Contract Lifecycle Management software, Contra, launched in H2 2023. This next-generation CLM solution harnesses machine learning and natural language processing to offer unprecedented efficiency, accuracy, and productivity in contract management and document automation.

This rebrand and focus on amplifying efficiency and AI solutions adds to another incredible period of exponential growth for Lexzur with its renowned partnerships, client portfolio and product offering, serving over 1,600 organizations including Banks, Telcos, Airlines, and a diverse range of law firms across multiple industries in 67+ countries across the globe.

About Lexzur

Lexzur, formerly App4Legal, is a leading provider of Legal Practice Management and Contract Lifecycle Management & Document Automation solutions. With a commitment to innovation, adaptability, and customer service, Lexzur is shaping the future of legal-tech, providing comprehensive solutions that meet the evolving needs of professionals across industries.

Lexzur’s product suite, including Lexzur Core and Contra, offers a comprehensive range of features such as Case and Matter Management, CRM, Task Automation, Time Tracking, Billing, CLM and more. Compatible across multiple languages, currencies, devices, and operating systems, Lexzur is available on-cloud, Private SaaS, and on-server (on-premises), along with over 5000 add-ons and integrations in its Marketplace.

Already a leader in Legal Practice Management and Contract Lifecycle Management, Lexzur stands as the highest-ranking software editor on Gartner Capterra and other review platforms. The company has experienced exponential growth in its client portfolio, now serving over 1,600 organizations in 67 countries, including banks, telcos, airlines, governments, and a range of law firms.

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